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Tags: Spirits, Cocktails, Mocktails Source: Symrise

Spirit Signatures: the Taste of Fine Spirits, Without the Alcohol

While it’s true that the brown spirits category continues to grow, it’s also true that millennial and Gen Z consumers are increasingly seeking reduced…
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6 Major Craft Beer Trends You'll See This Summer

This week, an iconic New York City restaurant just reopened as one sign that summer could see life as a little more "normal." With a promising outlook…
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The Global Cocktail Trends Brought On By Covid-19

While the pandemic has been felt universally, the unevenness of lockdown restrictions has lent wildly different experiences to bar owners and cocktail…
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vnlla Extract Co. Reimagining the Kitchen Classic

New Line of Vanilla Extracts is Anything but Ordinary, Unleashes Creativity in the Kitchen Home baking is having a moment and the vnlla Extract Co.…
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A Hard Seltzer Smoothie War Is Brewing in America’s Heartland

First came the nationwide firehose of hard seltzer. Then, on a parallel path, brewers began loading up their kettle sours with buckets of fruit puree…
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Sustainable and Climate Friendly Food and Beverage Trends

Trend Perspectives by Cynthia Maxwell With Earth Week celebrations from April top of mind, I’m exploring Symrise’s Global Trendscope® trend…
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Soft Drinks Enjoy A Brand Equity Boost During The Pandemic

Soft drinks were the most successful segment of the fast-moving consumer goods market (FMCGs) when it comes to growing consumer relationships during…
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What's Hitting The Shelves? New Beverage Launches

From Guinness' nitro cold brew coffee beer to the latest RTD launches, we take a look at some of the new products hitting the shelves around the…
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[Infographic] Flavor Madness 2021: America's Favorite Ready-to-Drink Alcohol

Symrise Flavor North America's 2021 Flavor Madness was a competition between hard seltzers and canned cocktails. The flavors that made up our 64 team…
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Asia-Pacific Embraces Immune-Health Focused Beverages

Traditionally, sugar has been ubiquitous in soft drinks as a key ingredient used to bring indulgence to consumers. Nevertheless, challenges stemming…
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[Infographic] Flavor Madness 2021: America's Favorite Ready-to-Drink Alcohol

Symrise Flavor North America's 2021 Flavor Madness was a competition between…

Lemonade Hard Seltzer Wins The Title of America's Favorite RTD Alcoholic Beverage Flavor

It’s Last Call in the Symrise Flavor Madness 2021 and a champion has been…