#DrinkTok: How One App Is Influencing What We Sip
Over the past year, TikTok has become so much more than a forum for choreographed dances. Not only has it changed the music industry and given us countless viral food hacks, but,... more »
Latest Articles
4 Key Trends Behind Rising Interest in Mocktails
At the start of COVID lockdown, alcohol sales went through the roof as people stocked up and got ready for lots of time at home away from their favorite bars. As the months went... more »
Hard Alternatives Emerges as Fast-Growing Alcoholic Beverage Segment
Hard seltzer took off in 2020, making up 21 percent of Drizly's beer sales with a year-over-year sales increase of 495 percent. [continued...] more »
The Brands and Trends Shaping The Low- And No-Alcohol Category
While overall alcohol consumption is expected to have declined in 2020 the low- and no-alcohol market is continuing to expand, with consumption expected to grow 31% by 2024,... more »
Taking Clean Label to The Next Level
Nothing artificial, free of allergens and a short statement featuring recognizable ingredients are the attributes that have been the drivers of the clean label trend. But when it... more »
World Bartender Day: Interviews With Mixologists Who Are Inspiring Beverage Trends in North America
In celebration of World Bartender Day (February 24, 2021) we're revisiting some of our favorite interviews with renown mixologists and bartenders from around the United States. To... more »
Top Flavors for 2021 for Those Seeking Premium Indulgences
While consumers increasingly want healthy, natural foods, that doesn’t mean they’re shunning all indulgences. Nor does it mean that indulgences have to be overly decadent. Instead,... more »
Study Shows Why Functional Beverages Should be Targeted at Specific Consumers
Functional beverages are popular, but should not be lumped into a single category, according to a study by Brightfield Group's Evergi platform. Consumers of different functional... more »
On-Trend RTD Beverages Keep ‘Em Thirsting For More
A global pandemic and consumers’ desire for better-for-you offerings bode well for growth in the RTD coffee, tea and juice segments. [continue...] more »
Margaritas in 2021: Menu Insights and Flavor Trends
National Margarita Day is coming (Monday, February 22), which means the biggest decision everyone should be making on Monday is, “salt or sugar rim?” This classic cocktail is the... more »
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11/30/2020
[Webinar] Key Opportunities & How to Succeed in a Plant-based World
As consumers steer away from animal products, plant-based alternatives conquer...
10/16/2020
Join Symrise Flavor North America in Celebrating World Food Day 2020
World Food Day is calling for global solidarity to help all populations, and...
