Latest Articles

What is an Authentic Kobucha?

After years of debate - and a wave of lawsuits - over what kombucha is and how it is made, trade association Kobucha Brewers International (KBI) has released a code of practice...  more »

Symrise Launches Flavors for Low- and No-Alcohol Beverages

Symrise Flavors North America launched Spirit Signatures, a portfolio of flavor solutions for low- and no-alcohol beverages. The lineup includes Kentucky Whiskey, Tennessee...  more »

A Discussion with Generation Z: Food Trends and Product Purchasing

Trend Perspectives by Cynthia Maxwell Although generations are typically categorized by events rather than arbitrary dates; Gen Z birth years are generally considered to fall...  more »

Infographic: Mainstream Flavor Trends Surfacing From COVID-19

The long period of stress, uncertainty, and social distancing will change consumer behaviors for years, even after the pandemic ends. While it’s still too early to know the...  more »

Spirits Gallery: Summer Whiskeys and RTDs

In this spirits gallery, we highlight some of the notable new releases from the past several weeks, including new whiskey expressions from Nikka and Booker’s, plus a spate of new...  more »

07/28/2020

Good Libations

Tags: Asian, Flavor Trends, TeaSource: STiR

Premium Tea On the Rise in South Korea

A  drum set is squeezed in the corner of a sun-drenched rooftop balcony at Harney & Sons teahouse in Seoul’s quiet Yeonhui-dong area. Three contractors are discussing how best to...  more »

Houston's Rising Star Chefs Talk Seasonality and Flavor Innovation

This article is a recap of the 2019 StarChefs' Houston Rising Stars event that took place in December. Houston’s Rising Star Chefs participated in a Symrise roundtable discussion...  more »

Why the Margarita Has Been the Most Important Cocktail of 2020

The Margarita is a drink that needs no introduction. The tart and tangy mix of fresh lime juice, tequila, and orange liqueur consistently ranks as America’s favorite cocktail and...  more »

Symrise Partners with Klaus Böcker for White Grapefruit Supply

Symrise has partnered with Klaus Böcker, as it seeks to establish a stable supply of white grapefruit. Klaus Böcker is a partner and investor in the Nkwaleni Processors factory,...  more »

Food and Beverage Inspiration From Houston's Restaurant Scene

This article is a recap of the 2019 StarChefs' Houston Rising Stars event that took place in December. On a cool winter day in Houston, five of the city’s StarChef’s Rising Stars...  more »

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Events

06/22/2020
Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new...

04/09/2020
Webinar: Symrise North America’s Top Flavor Trends for 2020 and Beyond

Trends may be the single most important driver in the food and beverage industry...