Many factors are driving the coffee market.  In fact, Millennials are spurring growth, especially for the single-cup segment.  On average they are consuming just over 1 cup of coffee each day from these machines.  Hispanics also play a huge role in coffee consumption.  There is room for innovation and those who embrace the shifting landscape could really capture market share.

CLICK HERE to see what drivers are affecting the coffee industry and consumers from Millennials to Boomers to Hispanics.

 

Click HERE to check out Part 2 of this series: Coffee Trends and Insights for 2016 and Beyond

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