Not long ago, the world of whiskey was about as changeable and trend-conscious as an elderly deacon. Hoity-toity scotch drinkers had a lifelong affiliation with their beloved brand of single malt. Barflies with a taste for Irish whiskey ordered Bushmills or Jameson. Bourbon was for Southerners. Rye was for Canadians.

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06/22/2020
Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new...

04/09/2020
Webinar: Symrise North America’s Top Flavor Trends for 2020 and Beyond

Trends may be the single most important driver in the food and beverage industry...