The proportion of new flavored beer product launches has grown from 15% of total US beer launches in 2010, to 27% of launches in 2015, according to data from Mintel. This represents an increase of 80% over the five year period, with flavors ranging from grapefruit to habanero. Such innovation in flavors could help keep drinkers interested in beer, says Mintel, against a backdrop of overall declining beer volumes in the US.

Join your peers today!

Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.

Twitter

Events

11/30/2020
[Webinar] Key Opportunities & How to Succeed in a Plant-based World

As consumers steer away from animal products, plant-based alternatives conquer...

10/16/2020
Join Symrise Flavor North America in Celebrating World Food Day 2020

World Food Day is calling for global solidarity to help all populations, and...