Shrubs, also known as drinking vinegars, have gained a lot of momentum recently around bar and cocktail culture. Starting with the shortage of limes back in 2014, bars started incorporating these vinegars into many of their signature cocktails as an acidic replacement.
The classic cocktail trend, which doesn't seem to be going away any time soon, has also been a great driver for the resurgence of shrubs since they have been around for hundreds of years and were used in many cocktails in the past.
Hand crafted soda's popularity has given shrubs an area to play in as well. Along with the health benefits it provides, it's sweetness and tartness gives cocktails a unique edge and offers a refreshing alternative to sodas.
With vinegar based beverages being a top trend at previous Fancy Food Shows, it's no wonder it has peaked the interest of Millennials and we can see why.
Check out the articles below to take a deeper dive into shrub cocktails!
Shrub Cocktail Trends Across the U.S.
In our last blog, we introduced "shrubs," the very interesting fruit (or vegetable), vinegar and sugar combinations that have re-emerged on the culinary and mixology scene. In this piece, we will talk about the trends that shrubs are enjoying and why you might want to pay attention to them.
Monthly Mixology with Junior Merino: Trending - Shrub Cocktails
By Junior Merino, The Liquid Chef "When creating cocktails each ingredient AADS together to create the perfect balance. A- alcohol, A- acidity, D- dilution, S- sweetener." - taken from the Junior Merino training manual for the Molecular Bar franchise/licensee program.
Bitters and Shrubs: Classics Return to the Cocktail World
In this Symrise Blog Series, we will touch on Bitters and Shrubs, the natural botanical flavors that have once again emerged on the cocktail and food scenes. We will begin this series with bitters. Bitters are not necessarily bitter and they are necessarily roots.
Code of Nature
Understanding naturalness has become an important and ever growing topic. There has been an increasing demand for products and flavors that provide trust and trace-ability. Code of Nature does just that. With natural fruit essences and botanicals, we have been able to unlock the Code and provide natural, more complex and clean label beverage products for consumers to love and feel good about.
Trending at the Bar: Shrubs
We will be presenting a three part blog series on "Shrubs." In part one we will define shrubs, in part two we will be showing shrub trends and in part three we will give you some interesting shrub uses in recipes.
Pushing the Limits of Shrubs
Blog IV. Pushing the Limits of Shrubs In our discussions of shrubs, we have confined this unique combination of vinegar, sugar and natural fruit and vegetable flavors to mixology. However, the uses range far beyond.
Join your peers today!
Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.
Thank you for reading, sharing and supporting In-sight in 2018! We're taking...
By Ian Thurston, Symrise Senior Marketing Communication Manager The 2018 Winter...