Recently, our sensory team conducted a qualitative Check All That Apply (CATA) sensory approach for the evaluation of Hard Apple Cider market products. The CATA approach is a great way to discover differences in similar products across a category.

In part one, we took a look at Angry Orchard Crisp Apple and Angry Orchard Traditional Dry. This week, in part two, you will see the results for Crispin Original and Woodchuck Amber.

In this case, the sensory team took the data from the evaluation and placed it into word clouds to help better illustrate the differences and increase understanding of attributes.

Keep these points in mind when viewing the word clouds for each market product:

  • Weighted visual depiction of attributes generated by panel.
  • Tags are typically single words.
  • Importance of a tag is visually shown with font size and/or color.
  • The larger the font, the more emphasis put on the attribute.

So where does your favorite hard cider stand?

Have a look at part 2 of our 3 part series on hard apple cider CATA mapping and see for yourself!

 

Check out part 1 HERE

Join your peers today!

Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.

Twitter

Events

04/11/2017
Symrise Debuts Global Hot Sauce Inspired Seasonings at Snaxpo 2017

Another SNAXPO, SNAC International's annual trade show, is officially in the...

03/21/2017
Symrise Turns Up the Heat at Snaxpo 2017

Symrise is pleased to announce that we will once again be exhibiting at SNAXPO...