Recently, our sensory team conducted a qualitative Check All That Apply (CATA) sensory approach for the evaluation of Hard Apple Cider market products. The CATA approach is a great way to discover differences in similar products across a category.

In part one, we took a look at Angry Orchard Crisp Apple and Angry Orchard Traditional Dry. In part two, we saw the results for Crispin Original and Woodchuck Amber. 

This week, in our final installment we'll see the results for Strongbow and Michelob Ultra Light Cider.

The sensory team took the data from the evaluation and placed it into word clouds to help better illustrate the differences and increase understanding of attributes.

Keep these points in mind when viewing the word clouds for each market product:

  • Weighted visual depiction of attributes generated by panel.
  • Tags are typically single words.
  • Importance of a tag is visually shown with font size and/or color.
  • The larger the font, the more emphasis put on the attribute.

So where does your favorite hard cider stand?

Have a look at part 3 of our 3 part series on hard apple cider CATA mapping and see for yourself!

 

Check out parts 1 & 2 HERE

Join your peers today!

Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.

Twitter

Events

11/14/2017
Talking Food Culture and Creativity at the Symrise-Starchefs ICC 2017 RoundTable

Between the six chefs, restaurateurs and bartenders at Symrise’s private...

10/31/2017
The Top 7 Trends at the 2017 StarChefs International Chef Congress

At the 2017 StarChefs International Chef Congress (ICC), held Oct. 22 to 24 at...