There's nothing that stops innovation faster in its tracks than a bad consumer experience. Many times these experiences are directly tied to the consumer's interaction with the brand's packaging. For example, brand teams may think they are doing something good (for the environment or for their consumers), but they may actually be doing damage to the brand.

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Events

10/17/2019
Webinar: 5 Top Southern Flavors Influencing Mainstream Food and Beverage

Southern food and beverage was born from a melting pot of ethnicities, cultures...

10/03/2019
Key Events Showcase the Latest Innovations in Chocolate

The chocolate industry has multiple key events that will feature the latest...