It was the year 1678. The international wine trade was in full swing, with French, Spanish, and Italian wines zipping around the Continent, mainly to Holland and England. The result was a stroke of holy genius: Adding liquor not only preserved the wine but invented a new drink, fortified wine, the world’s first hybrid spirit. Think wine+vodka, beer+wine, rye+bourbon, tequila+cognac.

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06/22/2020
Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new...

04/09/2020
Webinar: Symrise North America’s Top Flavor Trends for 2020 and Beyond

Trends may be the single most important driver in the food and beverage industry...