RELATED: What Brands Can Learn from Japanese Coffee Culture

 

I put a 100 yen coin in the vending machine and got my first can of hot coffee at the Narita airport. I landed a few minutes earlier from Newark, NJ and could not wait to use one of the famous Japanese vending machines. I first heard about them when I started working in the food industry back when I was living in Europe. I remember how fascinated I was that one could get hot coffee from a vending machine! With slightly over 5 million nationwide, Japan has the highest density of vending machines worldwide. There is approximately one vending machine per every 23 people!

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