A Texas company has compiled market analysis suggesting craft-beer producers have been missing out on a potentially valuable market segment: Hispanic millennials. Gerry Loredo, director of business analytics for Houston advertising agency Lopez Negrete Communications, tapped into consumer data indicating Hispanics in the U.S. spend $3.6 billion annually on beer.

Join your peers today!

Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.

Twitter

Events

10/16/2020
Join Symrise Flavor North America in Celebrating World Food Day 2020

World Food Day is calling for global solidarity to help all populations, and...

09/21/2020
Webinar: How to Create Food and Beverage Gen Z Will Crave

Gen Z holds a large stake in the future of the food and beverage industry. Our...