Since Starbucks launched the Pumpkin Spice Latte nationally in 2004, drinking coffee mixed with autumnal spices such as cinnamon, nutmeg and cloves has been a seasonal custom for many Americans. But now consumers are moving beyond the classic flavors whether seasonal, like pumpkin spice, or year-round favorites like vanilla and hazelnut to embrace a whole new range of java enhancements. [more...]
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By Ian Thurston, Symrise Senior Marketing Communication Manager The 2018 Winter...