A followup to the brand's savory ice cream parlor of 2014, the Jacob's 'snacktail' bar in London's SoHo neighborhood is a playful activation that included snack-infused cocktails. The over-the-top snack-cocktail hybrids created by Whiley included a sparkling wine with potato vodka and peas and a chilli con carne snacktail that was served in a tin.