Is being sober finally trendy? Juice crawls are just one of many booze-free events in the US catering to millennials who are ditching the hooch in favor of clarity On a Saturday afternoon in Manhattan, Rachel Floyd and her boyfriend Paul Isham take a shot of a dark yellow liquid called Mother F*#%in' Fireball.

Read whole article via www.hitc.com

Join your peers today!

Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.

Twitter

Events

03/28/2019
Webinar: How to Unlock the Real Tastes of Nature for Cleaner Labels

The food and beverage landscape is changing. Consumers, specifically...

03/20/2019
Expo West 2019: Probiotics Are Alive and Thriving; Make Sure Your Dairy Products Deliver

I'm still digesting everything learned at Expo West, and then mix in the...