Starbucks is preparing a global marketing blitz in an attempt to dominate the tea shop market, as it has with coffee, as part of a wider plot to double its commercial value to $100bn (£60.4bn). The world's biggest coffee chain by sales made the announcement at its annual shareholder yesterday evening (19 March) when it claimed the tea market was "ripe" for innovation.

Read whole article via www.marketingweek.co.uk

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