RELATED: Key Elements of Successful Craft Products

There's no doubt that 'craft' is booming in the food and beverage world. Here at Symrise, we launched an initiative around this to understand the meaning of craft for millennial consumers across the US. We wanted to understand the relevance and perception of craft across a spectrum of key food and beverage categories to ultimately uncover opportunities for innovation.

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Events

06/22/2020
Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new...

04/09/2020
Webinar: Symrise North America’s Top Flavor Trends for 2020 and Beyond

Trends may be the single most important driver in the food and beverage industry...