Coffee buyer Timothy Hill has reinvented the wheel, and it is causing quite a stir. The 31-year-old purchaser for Durham, N.C., roaster Counter Culture Coffee has rolled out a new version of a tool long used by coffee tasters to elicit the adjectives that may be on the tip of the tongue: a flavor wheel.

Join your peers today!

Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.

Twitter

Events

06/22/2020
Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new...

04/09/2020
Webinar: Symrise North America’s Top Flavor Trends for 2020 and Beyond

Trends may be the single most important driver in the food and beverage industry...