Coffee buyer Timothy Hill has reinvented the wheel, and it is causing quite a stir. The 31-year-old purchaser for Durham, N.C., roaster Counter Culture Coffee has rolled out a new version of a tool long used by coffee tasters to elicit the adjectives that may be on the tip of the tongue: a flavor wheel.

Join your peers today!

Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.

Twitter

Events

02/01/2018
Innovation and Trends from the 2018 Winter Fancy Food Show

By Ian Thurston, Symrise Senior Marketing Communication Manager The 2018 Winter...

12/25/2017
Happy Holidays from Symrise! See you in 2018!

Thank you for reading and sharing in-sight in 2017! We're taking a holiday...