Who's a member of the Pepsi Generation. Yes, it's tough times for Big Soda in the U.S. "The entire [U.S.] carbonated soft drink category has been down for nine years," says John Sicher, editor of Beverage Digest."Diet [soft drinks] are declining at a steeper pace than sugared [soft drinks]," likely because some artificial sweeteners have been linked to cancer in some studies.

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02/01/2018
Innovation and Trends from the 2018 Winter Fancy Food Show

By Ian Thurston, Symrise Senior Marketing Communication Manager The 2018 Winter...

12/25/2017
Happy Holidays from Symrise! See you in 2018!

Thank you for reading and sharing in-sight in 2017! We're taking a holiday...