Latest Articles

9 Flavor Trends of 2021 Inspired by Natural Goodness

As consumers look for more holistically healthy options in 2021, they’re turning towards nature. But that doesn’t mean food and beverage brands are limited to bland items. Instead,...  more »

3 Cozy Cocktail Recipes from Local Mixologists

Warm cocktails are as much a part of the history of Massachusetts as tea—perhaps even more so. In colonial times, every tavern served a Hot Ale Flip—one of the earliest mixed...  more »

Coffee Roaster Zayde Naquib on Sustainable Brewing and the 'Perfect Cup'

Before he got into coffee Zayde Naquib did post-production work for the film and video industry. And though he enjoyed it, sitting in front of a computer for 16 hours a day without...  more »

Which Beverages Have the Most Umami Flavor?

A fifth basic flavor has crept into our conceptualization of foods in recent years—umami. In Japanese, umami translates roughly to "savory deliciousness." [continue...] more »

How to Customize Cocktails With Bitters

“Strangely enough, while they are dis­tinctly bitter when tasted straight, their effect on a cocktail is almost the exact reverse,” Embury writes. “A raw, sharp, acrid, bitter...  more »

Top Food and Beverage Trends for 2021 Influenced by Healthy Lifestyle

The overall trend of trying to support healthy living through food and drinks continues in 2021, but this year, there’s even more emphasis on building long-term wellness. Instead...  more »

What's Hitting the Shelves? New Product Launches: January 2021

From hard seltzer lemonades to CBD beverages, we take a look at some of the new products hitting the shelves around the globe. [continue...] more »

The New Norm for Direct to Consumer Channels

Trend Perspectives by Cynthia Maxwell When you think about some of the positive shopping aspects that resulted from the challenges of 2020 & 2021, curbside delivery and grocery...  more »

The Top Ten Trends Shaping The Adult Beverage Market In 2021

The Covid-19 pandemic has had a far-reaching impact on the adult beverage industry. The closure of many bars and restaurants has meant that home consumption of alcoholic beverages...  more »

US Beverage Alcohol: 5 Trends to Watch in 2021

2021 is likely to be a transition year for the US beverage alcohol category, predicts online retailer Drizly. Pandemic trends will persist amidst a slow return to pre-COVID life,...  more »

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11/30/2020
[Webinar] Key Opportunities & How to Succeed in a Plant-based World

As consumers steer away from animal products, plant-based alternatives conquer...

10/16/2020
Join Symrise Flavor North America in Celebrating World Food Day 2020

World Food Day is calling for global solidarity to help all populations, and...