Latest Articles

Touchdown for Super Bowl LIV Food and Drink LTOs

Whether you’re a genuine sports lover or simply a lover of socially snacking, Super Bowl Sunday is a special occasion that creates comradery and feelings of high energy. It’s a...  more »

What Food and Beverage Brands Can Expect in Healthy January

January is the month for new beginnings – a time which consumers take to wipe the slate clean of 2019 over-indulgences and set themselves up for a successful new year. It’s a month...  more »

Kombucha Beverages Quench Thirst for Wellness at Food Service Programs

Whether served on-tap, in limited-edition housemade batches or in bottles and cans from a local brewer, kombucha is a learning opportunity and a gateway into the wonderful world of...  more »

Here's Why Canned Wine Could Be the Next Spiked Seltzer

The trend, often attributed to Instagramming millennials, helped the hard seltzer category spike with billions of dollars in sales this year. Its safe to say White Claw helped...  more »

After the Summer's Hard Seltzer Spike, Will the Segment Lose its Fizz?

Consumers couldn't get enough spiked seltzer this summer. Hard seltzer sales grew about 164% in the four weeks ending July 30 and nearly 200% during the last year,according to...  more »

Drink Mixes Tapping Into Top Diet Trends

Fast-paced, on-the-go lifestyles are giving rise to an array of drink powders that allow consumers to add, mix and enjoy all types of beverages, anywhere, anytime. This includes...  more »

Mocktails, Low-Alcohol Cocktails Bring Innovation to Beverages

Now, it is mocktails that are inspiring beverage innovation. The latest Culinary + Cocktail Trend Forecast survey from Kimpton Hotels & Restaurants says that inventive craft...  more »

3 Beverage Industry Trends to Watch in 2019 and 2020

The U.S. beverage industry is competitive with many large, mature categories. Finding new growth opportunities is a key concern for beverage companies large and small. The market...  more »

Pink October Themed Food and Beverage for a Cure

Since 1985, October has become universally observed as Breast Cancer Awareness Month (BCAM). With the mission of spreading awareness through education, fundraising and events...  more »

Social Media and the Food and Beverage World Collide

Trend Perspectives by Cynthia Maxwell I just made Flax Chia Pancakes today from a recipe I found on Pinterest only 30 minutes before cooking them. There are over 1.7 billion...  more »

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04/09/2020
Webinar: Symrise North America’s Top Flavor Trends for 2020 and Beyond

Trends may be the single most important driver in the food and beverage industry...

03/17/2020
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While the current global situation is a far cry from business as usual, we want...