Innovation Meets Nostalgia in Winter Holidays Comfort Food
For the better part of 2020, the COVID-19 pandemic has been throwing off everything, including winter holidays and delayed family celebrations together, but that doesn’t mean... more »
Latest Articles
Americans are Drinking More Alcohol in 2020, and a Love of Hard Seltzer is Fueling the Rise
Americans' love of hard seltzer is fueling growth in alcohol sales, a new analysis by IWSR Drinks Market Analysis has found. Overall alcohol sales volumes are expected to rise over... more »
Crazy Times Call For Crazy Cocktails
Many of us are swirling from the whirlwind of hurricanes, the pandemic, elections and so much more these days. And recently, some of you have been asking us for cocktails to match... more »
Why Tea Is A Great Secret Cocktail Ingredient
Every craft bar will bank their reputation off their library of homemade syrups. But some of those techniques are within reach of the typical home bartender. [more...] more »
[Video] Southern Revival: The New Flavors of the South
There’s a Culinary Renaissance flourishing below the Mason-Dixon Line, where Chefs and foodies alike are celebrating elevated flavors and global inspirations. Symrise’s Southern... more »
Global Flavors Travel From Food to Drink
Travel restrictions are keeping consumers close to home, but restaurant menus can temporarily transport diners to exotic destinations. A wide variety of global cuisines are... more »
Beating the Beverage Buzz: Analyzing Healthy Drink Trends
Healthy drinks are hitting supermarket shelves, sports stores and spa boutiques alike. Marketing companies are spinning out narratives that accentuate what seems like every... more »
World Beverage Innovation Awards 2020: Finalists Announced
“The World Beverage Innovation Awards truly celebrate some of the most ambitious new products and developments of the year from both new and established brands in the global... more »
Trendspotting: CBD Sports Beverages
From flavored vodka to French sake, we take a look at some of the new products hitting the shelves around the globe this month. [more...] more »
25 Of The Best Whiskey Cocktails To Make This Season—and Beyond
I typically enjoy my whiskey three ways—in this order: neat, with a splash of water, and on the rocks. That’s not to say I don’t appreciate a well-made cocktail, but I prefer them... more »
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Events
11/30/2020
[Webinar] Key Opportunities & How to Succeed in a Plant-based World
As consumers steer away from animal products, plant-based alternatives conquer...
10/16/2020
Join Symrise Flavor North America in Celebrating World Food Day 2020
World Food Day is calling for global solidarity to help all populations, and...
