Latest Articles

These Ingredients are all the Buzz in Holistic Prevention

Trend Perspectives by Cynthia Maxwell As consumers desire more products that support their health from the inside out, it is no wonder health and…
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How to Create Food and Beverage Gen Z Will Crave: Part 3 — Gen Z Food Trends

As we explored in the first two parts of this series on Gen Z, this young generation expects more than business-as-usual. Gen Z consumers…
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3 Global Food and Beverage Trends for 2021 and Beyond Inspired by Healthy Lifestyles

Health food has increasingly gone mainstream, but that doesn’t mean consumers are just chasing diet trends. Instead, they’re often looking for options…
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3 Types of Food Influencers and Their Impact on Food and Beverage

Trend Perspectives by Cynthia Maxwell In 2019 the influencer marketing industry was worth $8 billion with the expectation to grow to $15 billion by…
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Three Global Food and Beverage Trends for 2021 and Beyond Inspired by Natural Goodness

Around the world, consumers are increasingly incorporating nature into their eating and drinking decisions. Yet that doesn’t mean consumers only want…
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Top Flavor Trends of 2021 Across Beverage, Savory and Sweet Categories

We released our 2021 Top Flavor Trends Report back in January. Just incase you missed it, here are all of the articles we wrote to introduce the 12…
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Successful Food and Beverage LTOs for LGBTQ+ Pride Month

June has been dubbed Pride Month as a celebration of members of the Lesbian, Gay, Bisexual, Transgender and Queer (LGBTQ) community. In June of 1969,…
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12 Global Trends Guiding the Food and Beverage Industry for 2021 and Beyond

From year to year, consumers’ food and beverage choices naturally evolve. Yet this past year was far from ordinary. As Symrise found in our Trendscope…
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Sustainable and Climate Friendly Food and Beverage Trends

Trend Perspectives by Cynthia Maxwell With Earth Week celebrations from April top of mind, I’m exploring Symrise’s Global Trendscope® trend…
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Healthy Lifestyles: Food and Drink Focused on Modern Functional Nutrition & Wellness

In a new world where the global pandemic changed attitudes towards food, medicine, and health, there has been a shift in consumers’ need for…
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Join us tomorrow for our Webinar: Understanding the GLP-1 Consumers and Innovative Wellness Solutions

Please join us tomorrow November 21, 2024 at 12PM ET, for our Understanding the…

Upcoming Webinar: Understanding the GLP-1 Consumers and Innovative Wellness Solutions

Please join us for our Understanding the GLP-1 Consumers and Innovative Wellness…