Latest Articles

These 4 Drinks Are Exploding in Popularity, New Yelp Data Says

Summer 2021 may just be the best summer of them all, right? How could it not be after a year of lockdown? Now that bars, cafes, and restaurants are…
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Beverage Trends Driving Change in 2021

Changing consumer demands mean beverage manufacturers have to adjust their offerings to satisfy the desire for functional, healthy beverages, while…
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[Webinar] Beverage Innovation in a Plant-Based World

As consumers steer away from dairy-based beverages, plant-based alternatives conquer the market. Join Symrise Flavor North America on Wednesday, June…
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Beverage Innovation Tops IRI’s New Product Pacesetters

New beverages were popular in 2020, according to IRI’s annual New Product Pacesetters report. The top four innovations were beverages or…
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Functional Beverage Sales Rise, But Not All Ingredients, Benefits Gain Equally As Consumer Interest Shifts

Sales of functional beverages are bouncing back after slowing early in the pandemic when fewer people bought on-the-go products, reflecting increased…
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[Round 1 Results] Flavor Madness 2021: Hard Seltzers vs Canned Cocktails

Alright folks we are live! We witnessed madness the first weekend of play for Symrise Flavor Madness 2021. If you are just joining us, refer to our…
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The Power Of Competitive Collaboration

It might sound counterintuitive, but working together with your competitors is the best way to grow your brand, says Adrian Lugg, founder and MD of…
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[Mini-Webinar] How Low Can You Go? Bring Premium Hard Seltzer, Low and Non-Alc Spirits to Life

How low can your ABV go? It's time for your beverage brands to tap into the changing industry with great tasting hard seltzer, low ABV or alcohol-free…
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What's Hitting the Shelves? New Product Launches: January 2021

From hard seltzer lemonades to CBD beverages, we take a look at some of the new products hitting the shelves around the globe. [continue...]
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Weight Loss, Relaxation Shaping Beverage Trends

Beverages that promote health and wellness, escapism and value will be in the spotlight next year, according to Imbibe. The Chicago-based beverage…
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[Webinar] Reimagine Culinary and Snack Products for a Healthy Lifestyle

What does ‘health and wellness’ really mean for savory categories? Join us on T…

[Mini-Webinar] Sustainability at Symrise: Positive Impact Beyond Boundaries

Sustainability is more than an industry buzzword. It’s a promise to consumers…