Latest Articles

Join Our Upcoming Symrise LTO Webinar: Focusing on Winter Flavors

As the holidays approach, brands are gearing up to capture the spirit of the season through innovation, nostalgia, and flavor discovery. From cozy…
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Unwrapping Holiday Flavor Trends: Join Our Upcoming Symrise Webinar

As the holidays approach, brands are gearing up to capture the spirit of the season through innovation, nostalgia, and flavor discovery. From cozy…
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Halloween Flavors to Watch in 2025: Nostalgia, “Swicy,” and Cost-Smart Innovation

Halloween 2025 is bigger than ever — and more flavor-forward. U.S. shoppers are projected to spend a record $13.1 billion on the holiday this year,…
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Hidden Power: How Discreet Protein Fortification Is Transforming Everyday Formats

In today’s food and beverage marketplace, protein can no longer be confined to the “muscle‐builder” niche. Across snacks, breakfasts, indulgent treats…
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Good Libations

Tags: Drink Trends, Beverage, Bars Source: Symrise

Modern Cocktails: What’s Trending in Bars Across the U.S.

This article caught our attention because it highlights how cocktail programs across the U.S. are becoming more inclusive, creative, and…
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The Neuroscience of Seasonality: How Our Brains Shape Flavor Experiences

When we think of seasonality, it’s often tied to the calendar year — the rhythm of winter, spring, summer, and fall. For food lovers, however,…
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Why Limited-Time Offers Keep Consumers Coming Back

For centuries, the rhythm of the seasons dictated how people ate and drank. Today, thanks to modern supply chains and global agriculture, we can…
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The Rise of Low-&-No Alcohol Drinks: Gen Z on Its Own Terms

This article caught our attention because it explores how younger adults are rethinking alcohol consumption and embracing low- or no-alcohol drinks in…
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Top 5 Holiday Flavors Shaping Winter Products in 2025

The holiday season is the prime time for festive treats, desserts, and foods that evoke warmth, comfort, and nostalgia. Each winter, shelves are…
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Conversations That Shaped a Decade

Over the past 10 years, one of the most meaningful parts of our partnership with StarChefs has been the roundtable discussions — thoughtful,…
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Symrise Will Be at PLMA This Year

This year at PLMA - Private Label Manufacturers Association, discover how…

Celebrating a New Chapter in Health & Nutrition Innovation

At this year’s SupplySide Global, we had the meaningful opportunity to recognize…