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Savory yogurt is taking off, but how will it fit into Americans' daily diets?

Savory yogurt has taken off in the US, helped by the huge wave of popularity of the now $8bn Greek yogurt industry, and ...

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10 Trending Tastes in Cocktails

The modern cocktail culture is rich, diverse, appealing and poised for trajectories that we cannot imagine. Advances in ...

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We Tried Thanksgiving-Flavored Ice Cream And It Blew Our Minds

So when we heard ice cream shop Salt & Straw concocted a five-course meal of Thanksgiving-themed ice cream flavors, we k...

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15 Coffee Drinks in LA to Break Up Your Average Caffeine Routine

If the so called third-wave coffee movement has succeeded in introducing a more robust appreciation of coffee, it has al...

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A 7 Step Solution for the Most Refreshing Beverages

By Emmanuel Laroche VP Marketing and Consumer Insights, Symrise NA The summer is over. There are more than 13 million searches for “refreshing…
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Street Food Flavor: Innovation with NYC's Doughnuttery

This is Part 2 of a 2 Party Symrise Interview Series CLICK HERE to view Part 1 Symrise interviewed Evan Feldman, owner and innovator of…
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The Top 11 Trends for 2017 from Starchefs ICC

What is Progress? Such was the theme of the 2016 StarChefs International Chef Congress (ICC) (www.starchefs.com/cook/icc), held Oct. 23 to 25 at the…
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A New Spin on a Classic: Flavor Innovation at NYC's Doughnuttery

This is Part 1 of a 2 Part Symrise in-sight Series New versions of familiar food and beverage favorites have wide appeal since they offer…
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Comparing Google and Symrise's 2016 Food Trend Reports

By Kamila Gierut Every year, Symrise compiles a list of top trends relevant to the food and beverage world. At times, it’s hard to keep up with the…
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Fall season ushers in new wave of flavors/cocktails

There are no hard and fast rules for fall and winter cocktails. The run dates, spirits, flavors and presentations are at...

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The latest information, innovation and inspiration in the world of beverage including alcoholic beverages and non-alcoholic beverages.

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Happy Holidays from Symrise! See you in 2024!

Thank you for reading and sharing in-sight in 2023! We're taking a holiday…

Insights From the StarChefs Panel Discussion in Austin, Texas

As host of the food-centric podcast Flavors Unknown, Emmanuel Laroche knows his…