Latest Articles

A Hard Seltzer Smoothie War Is Brewing in America’s Heartland

First came the nationwide firehose of hard seltzer. Then, on a parallel path, brewers began loading up their kettle sours with buckets of fruit puree…
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Sustainable and Climate Friendly Food and Beverage Trends

Trend Perspectives by Cynthia Maxwell With Earth Week celebrations from April top of mind, I’m exploring Symrise’s Global Trendscope® trend…
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Soft Drinks Enjoy A Brand Equity Boost During The Pandemic

Soft drinks were the most successful segment of the fast-moving consumer goods market (FMCGs) when it comes to growing consumer relationships during…
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What's Hitting The Shelves? New Beverage Launches

From Guinness' nitro cold brew coffee beer to the latest RTD launches, we take a look at some of the new products hitting the shelves around the…
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[Infographic] Flavor Madness 2021: America's Favorite Ready-to-Drink Alcohol

Symrise Flavor North America's 2021 Flavor Madness was a competition between hard seltzers and canned cocktails. The flavors that made up our 64 team…
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Asia-Pacific Embraces Immune-Health Focused Beverages

Traditionally, sugar has been ubiquitous in soft drinks as a key ingredient used to bring indulgence to consumers. Nevertheless, challenges stemming…
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Consumers Want Beverage Products That Enable A Healthy Lifestyle

Living a “healthy lifestyle” has become more than just maintaining a diet or exercise regime. The focus of a healthy lifestyle has shifted from being…
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The Best To-Go Cocktails in Austin

As we slide into the early summer months, many of us are still opting to wine and dine at home to help stop the pandemic’s spread. To keep up with the…
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Chef Divya Alter: Ayurvedic Ingredients That Promote Health and Wellness

A chaotic 2020 has elevated the importance of physical and mental wellness, leading consumers to seek out foods and beverages that promote their…
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Hard Seltzer Trends Have Drinkers Getting A Bigger Buzz

As food and beverage trends evolve, flavor isn’t the only ingredient in the can. With hard seltzer trends, the summer might be a little buzzier. It…
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Events

Sweets & Snacks Expo Releases Top Trends for 2021

The 2021 Sweets & Snacks Expo to be held June 22-25 in Indianapolis is where the…

‘Philly Pours’ Returns With A Virtual Mixology Experience

Now in its sixth year, Philadelphia’s premier food and beverage event will once…