Latest Articles

Trend Perspectives: The Impact of Legalization on Food and Beverage

By 2024 the cannabis beverage industry is estimated to reach $1.4 billion in the United States. With an estimate as high as this, we can see how the…
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Flavor of the Week: Milk Tea, the Cold East Asian Import

Many cultures, from Ireland to Vietnam, put milk in their tea, but these days “milk tea” usually refers to the drink popularized in Taiwan. There, as…
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[Webinar] trendscope® 2021+: Global Food and Beverage Trends

Year to year, consumers’ food and beverage choices evolve through the influence of societal, cultural and lifestyle trends. Our Global trendscope®…
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The 25 Best Cocktail Recipe Books, According To Professional Bartenders

If you're serious about making a perfect Old Fashioned, or want to get into creating your own inventive cocktails, it's a good idea to pick up a few…
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Spirits Gallery: August’s Latest Ready-to-Drink Cocktails

As summer begins to wrap up, spirit brands continue to grow the ready-to-drink cocktail space with new tropical concoctions from Monaco, Western…
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[Video] trendscope® 2021+ a Cross-Category Look at Food and Beverage Trends

Which consumer trends are affecting the food and beverage industry? With our Symrise proprietary trendscope® we combine quantitative and qualitative…
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Experts Predict This Fall’s Top Beverage Industry Trends

The last year has completely upended the drinks industry. Bars crumbled in favor of at-home drinking. Consumers drank more, or not at all, fueling a…
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Energy Drinks Attract Consumers With Better-For-You Ingredients

Across the ready-to-drink beverage industry, energy drinks are currently one of the highest-performing categories in terms of sales. This data aligns…
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Innovation And Familiarity Share Space On Today's Cocktail Lists

Bar and restaurant traffic is up this summer, but what are consumers drinking as they return as customers? According to Restaurant Business’ sister…
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How to Create Food and Beverage Gen Z Will Crave: Part 4 — Gen Z Flavor Preferences

Throughout this series on Gen Z, we’ve explored what makes this generation unique. In particular, Gen Z (approximately 10-25 years old in 2020) stands…
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The latest information, innovation and inspiration in the world of beverage including alcoholic beverages and non-alcoholic beverages.

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Events

Reminder to Join us for our Symrise Cross Category Trendscope 2024+ Webinar

Join us for our upcoming Symrise Cross Category Trendscope 2024+ Webinar on…

StarChefs Boston 2024 Panel Discussion

At StarChefs Boston, there’s excitement about the changing food scene. Emmanuel…