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Good Libations

Tags: Millennials Source: Symrise

The Top 17 Food Brands Millennials Love

Millennials make up a crucial group of consumers. Ad agency Moosylvania asked over 3,500 millennials - defined as 20 to ...

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Good Libations

Tags: Citrus, Cider, Cocktails, Millennials, Red Fruit Source: Symrise

Refreshment: What it Means to Millennials

Millennials, born between the early 1980’s and late 1990’s are influencing many aspects of life in the United States. In fact, there are currently 80…
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Good Libations

Tags: Millennials, Consumer Trends, Beer, Spirits Source: Symrise

Millennials' Evolving Adult Beverage Choices

Nearly three in 10 adults in the U.S. are Millennials and of legal drinking age. The sheer size of the Millennial genera...

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Good Libations

Tags: Coffee, Millennials, Baby Boomers Source: Symrise

Coffee Market Drivers for 2016 and Beyond

Many factors are driving the coffee market.  In fact, Millennials are spurring growth, especially for the single-cup segment.  On average they are…
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Sweet Talk Good Libations

Tags: Millennials, Beer, Restaurants, Wine Source: Symrise

In A Push To Attract Millennials, Taco Bell Offers Beer and Wine

Later this month, Taco Bell will open two "Cantinas" in San Francisco and Chicago that will serve booze and shareable ta...

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Good Libations Beyond the Plate

Tags: Millennials, Snacks Source: Symrise

Snacking Habits Of Millennial Parents Are Shaping The Category For Future Generations

The definition of snacking is continuously evolving; it is no longer constrained to just moments of indulgence. Accordin...

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Good Libations

Tags: Baby Boomers, Flavor, Millennials Source: Symrise

Nostalgia Flavor Inspiration for Millennials and Boomers

Nostalgia is alive and well. We illustrated this in our recent "Trend Perspectives" series where Trend Forecaster Brad Ross looked at the drivers for…
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Sweet Talk Good Libations Beyond the Plate

Tags: Millennials Source: Symrise

Trend Perspectives with Brad Ross: The Experience Culture

In 1967 the Jimi Hendrix Experience debuted and proved to be not only one of the greatest moments in rock history, but an equally massive commercial…
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Good Libations Beyond the Plate Sweet Talk

Tags: Millennials, Snacks Source: Symrise

Millennial Snacking Trends: Part 4 of 5 - The Mini-Meal

To understand the Millennial attitude toward snacking, and where it is taking that generation, the research tells us that we should consider three…
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Beyond the Plate Good Libations

Tags: Consumer Trends, Millennials, Snacks Source: Symrise

Why millennials are your most important snackers

With close to 44 million in the US and a combined spending power of around $1.1 trillion dollars, millennials are a cons...

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Happy Holidays from Symrise! See you in 2024!

Thank you for reading and sharing in-sight in 2023! We're taking a holiday…

Insights From the StarChefs Panel Discussion in Austin, Texas

As host of the food-centric podcast Flavors Unknown, Emmanuel Laroche knows his…