Latest Articles

Are Boxed Cocktails The Latest Drinks Trend?

By now, you’re well aware of the canned cocktail trend. Or at least you should be: sales of ready-to-drink (RTD) adult beverages are up nearly 100%…
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Good Libations

Tags: Bars, Cocktails, Mixology Source: Symrise

Jillian Vose on the Experimentation, Exploration and Education of Mixology

Interview with Jillian Vose, Beverage Director/Managing Partner, The Dead Rabbit NYC Jillian Vose doesn’t have a favorite cocktail. “It’s a tough…
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National Peach Month: A Look at Flavor Innovation and Menu Trends

Pour a tall glass of peach iced tea, add a scoop of peach sorbet (or peach Schnapps, if it’s 5:00pm somewhere), and throw in a slice of fresh peach…
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Non-Alcoholic Beverage Category Innovations 2020

Innovation is rife in the non-alcoholic beverage market as companies are seeking to provide offerings that satisfy the evergrowing consumer demand for…
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Natural Botanical and Vanilla Extracts for Clean Label Food and Beverage

The demand for naturalness and transparency in the food and beverage marketplace has grown exponentially. In response, Symrise expanded our footprint…
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Good Libations

Tags: Vodka, Drink Trends, Beer Source: USA Today

Spiked Slushies: Beer, Hard Seltzer and Spirits Take Center Stage in Summer's Coolest Drink Trend

When you hear spiked slushy, you might think of a Slurpee mixed with rum, vodka or other spirit. But this summer's coolest drink trend takes the…
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What is an Authentic Kobucha?

After years of debate - and a wave of lawsuits - over what kombucha is and how it is made, trade association Kobucha Brewers International (KBI) has…
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Symrise Launches Flavors for Low- and No-Alcohol Beverages

Symrise Flavors North America launched Spirit Signatures, a portfolio of flavor solutions for low- and no-alcohol beverages. The lineup includes…
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A Discussion with Generation Z: Food Trends and Product Purchasing

Trend Perspectives by Cynthia Maxwell Although generations are typically categorized by events rather than arbitrary dates; Gen Z birth years are…
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Infographic: Mainstream Flavor Trends Surfacing From COVID-19

The long period of stress, uncertainty, and social distancing will change consumer behaviors for years, even after the pandemic ends. While it’s…
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Reminder to Join us for our Symrise Cross Category Trendscope 2024+ Webinar

Join us for our upcoming Symrise Cross Category Trendscope 2024+ Webinar on…

StarChefs Boston 2024 Panel Discussion

At StarChefs Boston, there’s excitement about the changing food scene. Emmanuel…