Latest Articles

[Infographic] What Southern Revival Means to Food and Beverage Consumers

As a component of our Southern Revival Initiative, we surveyed +1,000 American consumers to identify their existing associations with Southern food, flavors and techniques that are...  more »

Dip Into Summer Spreads: Flavors, Spices and Innovation

While summer barbecues and pool parties might not look the same in 2020 as they have in years past, consumers will still indulge in delicious dips and spreads to make family time...  more »

Webinar Recording: Mainstream Flavor Trends Surfacing from COVID-19

As we enter a re-opening phase in the face of COVID-19, we also enter a new phase of consumerism.In response to the pandemic, consumers have swiftly adapted their behaviors and...  more »

Naturally Citrus: A Taste Solution Consumers Can Trust

Key players in the food and beverage industry are faced with a critical consumer challenge: negative perceptions of modern factory food and drink. In light of a health and wellness...  more »

America's Favorite Flavor for National Ice Cream Month

In anticipation of July being National Ice Cream Month, we're sharing the results of our 'Symrise North America's Ice Cream Flavor Madness 2020' to spark inspiration for ice cream...  more »

Being Business Savvy in Unprecedented Times: An Interview With Chef Hari Cameron

Chefs at Home SeriesSometimes it’s better to be lucky than good, but in Chef Hari Cameron’s case, he’s both. At the end of 2019, before COVID-19 took hold in the US, he accepted an...  more »

Chicken Consumption in the United States and the Influence of COVID-19

In times of crisis, the thing consumers are looking out for the most when considering food options is finding what will bring them the most comfort. And what’s more comfortable...  more »

Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new phase of consumerism.Based on extensive research, Symrise Marketing has identified a new wave of...  more »

New Habits Under Quarantine Introduce Food and Health Trends

Trend Perspectives by Cynthia Maxwell It can take anywhere from 18-254 days for a person to form a habit, according to a study published by the European Journal of Social...  more »

The New Wave of Canned Cocktails

Consumers’ buying habits and consumption of alcohol at home has remained strong throughout the entire pandemic as bars and restaurants have had to temporarily shutter. At the...  more »

The latest information, innovation and inspiration in the world of beverage including alcoholic beverages and non-alcoholic beverages.

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Events

06/22/2020
Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new...

04/09/2020
Webinar: Symrise North America’s Top Flavor Trends for 2020 and Beyond

Trends may be the single most important driver in the food and beverage industry...