Latest Articles

Webinar: Symrise North America’s Top Flavor Trends for 2020 and Beyond

Trends may be the single most important driver in the food and beverage industry and the Symrise team takes pride in identifying and analyzing the most compelling information...  more »

The Last Scoop Standing: Ice Cream Flavor Madness 2020

The Symrise Ice Cream Flavor Madness 2020 Bracket has ended and the Last Scoop Standing has been crowned. For a month we have been asking 10,000 consumers, in real time, to...  more »

Consumers 'Quarantine and Cook' With Social Media Inspiration

Trend Perspectives with Cynthia Maxwell As we rolled into 2020, we had no idea that in just a few short months, we would be spending the majority of our time at home. Not only...  more »

Flavorful Four: Ice Cream Flavor Madness 2020

It has been a long road for the contenders but we are here; the Flavorful Four. Each regional winner has had to face some fierce competition, at times looking like they would not...  more »

Culinary Chronicles: Finding Comfort in Food During Turbulent Times

Culinary Chronicles by Chef Steven Winka While the impacts of COVID-19 are continuing to break down the fabric of our society and create new norms, one thing remains stronger than...  more »

The Eatin' Eight: Ice Cream Flavor Madness 2020

The ice cream world has been shaken up. We are reviewing the Eatin’ Eight and for the first time this tournament we will not be watching a #1 seed compete. After this article we...  more »

National Deep Dish Pizza Day: Top 8 Spots and Flavor Innovations in the United States

National Deep Dish Pizza Day (April 5) brings a beloved comfort food center stage during a time where consumers are finding some solace in their favorite dishes. While the current...  more »

Super Sweet 16: Ice Cream Flavor Madness 2020

We witness the Super Sweet 16 play out this weekend and it did not disappoint. After this article we will be down to the final 8 flavors or as we call it The Eatin’ Eight. If you...  more »

Round of 32: Ice Cream Flavor Madness 2020

It’s been an exciting time with the Symrise North America Ice Cream Flavor Madness Bracket! We have now completed the first and second round, eliminating 48 teams and leaving us...  more »

Classic Blue Food and Drinks Follow the Lead of Pantone's Color of the Year

Trend Perspectives by Cynthia Maxwell What are the new classic blue food trends this year?When we think of blue foods, most likely blueberries pop to mind. Perhaps because outside...  more »

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Events

04/09/2020
Webinar: Symrise North America’s Top Flavor Trends for 2020 and Beyond

Trends may be the single most important driver in the food and beverage industry...

03/17/2020
Keeping Our Customers Top of Mind

While the current global situation is a far cry from business as usual, we want...