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6 Sports Drink Trends to Watch

eSports, powders, “superdrinks,” and more are driving sports drink development. 1 [more...]Thirsty for more?Join In-sight to receive our Weekly Newsletter. We'll wrap up our daily...  more »

Healthy Drinking 101: How To Make Feel-Good, Alcohol-Free Cocktails Chock Full Of Nootropics, Adaptogens & Botanicals!

Stuck at home on quarantine? Let's talk drinking, shall we? After all, with 2-3 extra hours every evening, I've personally The post Healthy Drinking 101: How To Make Feel-Good,...  more »

Brain Health: The Next Big Trend in Functional Beverages?

"I think the future is from the neck up. To be dramatic, I think its the next step in human evolution, and were at the forefront of that,"Miller told FoodNavigator-USA. "I dont...  more »

Next-Gen Beverages Offer Better-for-You Benefits, Sensory Appeal

Health and wellness continues to be a catalyst for innovation, but what that term means for consumers is a moving target and is impacted by a multitude of factors such as...  more »

Alcohol-Free Liquor and Cocktails: Everything You Need to Know

Dry January, Sober October, No-Booze November sober months -- and complete sobriety, as a matter of fact -- are all the rage as the sober-curious movement grows. People are...  more »

Better-For-You Beverages

The average consumer is always on the lookout for ways to enhance their health and wellness and want the drinks they enjoy to contribute to that. Many beverages today contain...  more »

Formulating Better-For-You Attributes Into Beverages

Health and wellness beverage product developers have no boundaries, as better-for-you means something different to every consumer. Most concepts make a connection by promising a...  more »

Is Spiked Kombucha the New Hard Seltzer?

“Hard kombucha has a lot of opportunity to grow,” says Caitlyn Battaglia, manager of the beverage alcohol practice at Nielsen. “Nonalcoholic kombucha caught the tailwind of the...  more »

Collagen, Mushrooms Trending in Functional Beverages

While theres a plethora of beverages in todays marketplace designed for more than hydration think meal replacement, post-workout refuel and all-day energy theres a growing...  more »

Fermented Beverages are Having a Feel-Good Moment

Feeling good from the inside out has become a common promotional theme among suppliers of digestive health ingredients, namely probiotic cultures and prebiotic fibers. It is the...  more »

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09/21/2020
Webinar: How to Create Food and Beverage Gen Z Will Crave

Gen Z holds a large stake in the future of the food and beverage industry. Our...

06/22/2020
Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new...