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Dismantling Common Misconceptions About Asian Foods

Asia is made up of 51 countries and is the largest continent by land mass. It’s also the most populous continent and is renowned for its food…
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Exploring Modern Korean Food Trends: A Flavorful Journey

Korean cuisine has been making waves on the global culinary scene in recent years, thanks to its bold and enticing flavors. From the fiery kick of…
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Japanese Food Trends on the Way to U.S. Markets

In recent years, the Asian food market has inspired a range of U.S. food trends — consider the growing popularity of ingredients like yuzu, sriracha,…
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The Best Foods from Lunar New Year 2022

Chinese New Year, starting Tuesday, February 1, and ending with the Lantern Festival today, on February 15, bids farewell to the Year of the Ox and…
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Flavor of the Week: Milk Tea, the Cold East Asian Import

Many cultures, from Ireland to Vietnam, put milk in their tea, but these days “milk tea” usually refers to the drink popularized in Taiwan. There, as…
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Good Libations

Tags: Asian, Flavor Trends, Tea Source: STiR

Premium Tea On the Rise in South Korea

A  drum set is squeezed in the corner of a sun-drenched rooftop balcony at Harney & Sons teahouse in Seoul’s quiet Yeonhui-dong area. Three…
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8 Flavor Trends of 2020 That Inspire Emotional Discoveries

A great meal, a tasty snack or a fun drink can take you on an emotional journey far wider than the boundaries of any plate or cup, and consumers are…
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What Brands Can Learn from Japanese Coffee Culture

By Emmanuel Laroche, Vice President of Marketing & Consumer Insights I put a 100 yen coin in the vending machine and got my first can of hot coffee…
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Playful Escapism: The Global Flavor Trend of Emotional Discovery

Millennials and Gen Z escape to foreign lands with the exploration of global flavors. From African to Mexican, consumers are seeking out ethnic…
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Global Influence Broadens And Inspires Western Cuisine

Global Food Trend Perspectives With Cynthia Maxwell Matcha, Ramen, and Mochi all have a few things in common, they come from Japan and they have been…
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Happy Holidays from Symrise! See you in 2024!

Thank you for reading and sharing in-sight in 2023! We're taking a holiday…

Insights From the StarChefs Panel Discussion in Austin, Texas

As host of the food-centric podcast Flavors Unknown, Emmanuel Laroche knows his…