Latest Articles

New Habits Under Quarantine Introduce Food and Health Trends

Trend Perspectives by Cynthia Maxwell It can take anywhere from 18-254 days for a person to form a habit, according to a study published by the European Journal of Social...  more »

Top Flavor Trends for 2020 Inspired by Natural Goodness

Both organic and natural food continue to boom, with an increased focus in 2020 on earthy, natural products in all their forms. That means that instead of just turning to items...  more »

COVID-19's Impact on Alcoholic Beverage Categories

It’s no secret that the nationwide measures to stop the spread of COVID-19 have had devastating effects on bars, restaurants, and breweries reliant on dine/drink-in traffic. While...  more »

Drink to That: Key Suppliers Detail “Adventurous” and Sophisticated Beverage Trends

For Charlotte Kern, Senior Marketing Manager at Symrise (EAME), storytelling means there’s a human touch central to the product experience. “It makes consumers feel particular care...  more »

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Events

06/22/2020
Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new...

04/09/2020
Webinar: Symrise North America’s Top Flavor Trends for 2020 and Beyond

Trends may be the single most important driver in the food and beverage industry...