Latest Articles

New Habits Under Quarantine Introduce Food and Health Trends

Trend Perspectives by Cynthia Maxwell It can take anywhere from 18-254 days for a person to form a habit, according to a study published by the European Journal of Social...  more »

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The Breakfast Battleground

Americans are increasingly living their lives on-the-go. This is especially true in the morning, when everyone is on the run. With more time spent at work, school, and other...  more »

The Battle For Breakfast

We're all for updating iconography, but are we headed for the days of Snap, Crackle & Chug. It sure seemed that way in the spring and summer, when cereal companies like Kellogg's...  more »

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Events

06/22/2020
Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new...

04/09/2020
Webinar: Symrise North America’s Top Flavor Trends for 2020 and Beyond

Trends may be the single most important driver in the food and beverage industry...