Latest Articles

Beating the Beverage Buzz: Analyzing Healthy Drink Trends

Healthy drinks are hitting supermarket shelves, sports stores and spa boutiques alike. Marketing companies are spinning out narratives that accentuate what seems like every...  more »

Brewers Share How Coronavirus Has Disrupted The Beer Business

The impact of the coronavirus pandemic on the beer industry has beenwidely documentedover the last several weeks. Thousands of U.S. breweries that were ordered tocease on-site...  more »

Coronavirus To Burst Another Bubble? Carbonation Shortage Threatens Seltzer, Beer And Soda

Soft drink and beer makers are scrambling for access to CO2, a key ingredient in the carbonization used to make their products after coronavirus shutdowns have closed off their...  more »

Hybrids, Functionality Key to Carbonated Soft Drinks' Future

A staple of the American beverage market, carbonated soft drinks (CSDs) have weathered challenges in terms of volume performance, experts note. 2019 marks the 15th consecutive year...  more »

'Breakthrough Innovation' Rankings Reward Seltzers, Coffee and Energy

Products from PepsiCo and Coca-Cola were among those gaining top honors; alongside hard seltzer success story White Claw. Every year Nielsen releases its pick of top food, beverage...  more »

The Simple Soda Cocktail Makes A Comeback

While the craft cocktail boom of the 21st Century steered drinkers towards elaborate arrangements with myriad ingredients, the simple combination of spirit and soda was always...  more »

What's Hitting The Shelves? New Product Launches: July

The drinks launched this month at all nationwide Caribou locations in 11.5oz cans. Jenifer Hagness, VP of global marketing at Caribou, said"We are confident our new beverages are...  more »

2019 State of the Beverage Industry: Carbonated Soft Drinks Benefit From Flavor, Diet Segments

As consumers beverage choices have shifted, the carbonated soft drinks (CSD) market has taken one of the largest hits. For example, the compound annual growth rate (CAGR) for the...  more »

25 of the Most Outrageous Soda Flavors in the World

Forget about boring pop, these bottles of outrageously-flavored soda will blow your normal beverages right out of the water. From ketchup fizzy drinks to white fungus pop, we've...  more »

Gallery: April's New Product Launches

As winter (finally) turns into spring, beverage brands are turning up the heat with a range of new launches. In this gallery, we highlight some of the notable new products that...  more »

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Events

10/16/2020
Join Symrise Flavor North America in Celebrating World Food Day 2020

World Food Day is calling for global solidarity to help all populations, and...

09/21/2020
Webinar: How to Create Food and Beverage Gen Z Will Crave

Gen Z holds a large stake in the future of the food and beverage industry. Our...