Latest Articles

Beating the Beverage Buzz: Analyzing Healthy Drink Trends

Healthy drinks are hitting supermarket shelves, sports stores and spa boutiques alike. Marketing companies are spinning out narratives that accentuate what seems like every...  more »

The Influence of Simple and Minimalist Lifestyle on Food and Drink in 2020

Trend Perspectives by Cynthia Maxwell What do simple food and beverage trends look like for 2020/2021? It’s all about “less.” How about this: General Mills just announced the...  more »

Trending Ingredients and Health Benefits in Functional Ready-to-Drink Beverages

Beverage consumers want products that deliver on taste while providing a wide variety of functional benefits to support health and wellness goals. [more...] more »

Changing Consumer Beverage Trends

No matter what’s going on in the world, to paraphrase an old saying, people still have to eat — and drink. Paying attention to how beverage trends have been affected by the...  more »

10 Opportunity Areas for CPG and Retailers in a COVID-19 World

The COVID-19 pandemic will change society for years to come, with new patterns emerging in areas ranging from how we work to what we eat. While it’s still too early to know the...  more »

6 Sports Drink Trends to Watch

eSports, powders, “superdrinks,” and more are driving sports drink development. 1 [more...]Thirsty for more?Join In-sight to receive our Weekly Newsletter. We'll wrap up our daily...  more »

Top Flavor Trends for 2020 Inspired by Natural Goodness

Both organic and natural food continue to boom, with an increased focus in 2020 on earthy, natural products in all their forms. That means that instead of just turning to items...  more »

[Webinar Recording] COVID-19: A New Normal for the Food and Beverage Industry

The coronavirus outbreak is a human tragedy. Consumer panic and dramatic shift of behavior has left businesses and brands in an urgent need to pivot their operations to keep pace. ...  more »

COVID-19: Center of the Store Report

The center of the supermarket represents a coming together of two worlds for shoppers: extreme convenience and extreme indulgence. Typically, this is where shoppers will spend the...  more »

Healthy Drinking 101: How To Make Feel-Good, Alcohol-Free Cocktails Chock Full Of Nootropics, Adaptogens & Botanicals!

Stuck at home on quarantine? Let's talk drinking, shall we? After all, with 2-3 extra hours every evening, I've personally The post Healthy Drinking 101: How To Make Feel-Good,...  more »

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Events

10/16/2020
Join Symrise Flavor North America in Celebrating World Food Day 2020

World Food Day is calling for global solidarity to help all populations, and...

09/21/2020
Webinar: How to Create Food and Beverage Gen Z Will Crave

Gen Z holds a large stake in the future of the food and beverage industry. Our...