Latest Articles

[Infographic] What Southern Revival Means to Food and Beverage Consumers

As a component of our Southern Revival Initiative, we surveyed +1,000 American consumers to identify their existing associations with Southern food, flavors and techniques that are...  more »

Webinar Recording: Mainstream Flavor Trends Surfacing from COVID-19

As we enter a re-opening phase in the face of COVID-19, we also enter a new phase of consumerism.In response to the pandemic, consumers have swiftly adapted their behaviors and...  more »

Naturally Citrus: A Taste Solution Consumers Can Trust

Key players in the food and beverage industry are faced with a critical consumer challenge: negative perceptions of modern factory food and drink. In light of a health and wellness...  more »

Top Three No-and-Low Beverage Trends for 2020

As consumers’ thirst for zero and low-alcoholic beverages continues to grow, beverage manufacturers are creating innovative, new products that satisfy the market while appealing to...  more »

Nonalcoholic Drink Trend Shows No Sign of Slowing Down

Sam Thonis opened Brooklyn, N.Y., alcohol-free bar Getaway in 2019 after he discovered his typical socializing in New York City changed when Thonis’ brother became sober. Bars and...  more »

Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new phase of consumerism.Based on extensive research, Symrise Marketing has identified a new wave of...  more »

The Growing Focus on At-Home Food and Beverage Kits

Trend Perspectives by Cynthia Maxwell Wow! Until this year, we could not order a "Do-It-Yourself-Baskin-Robbins-Sundae-Kit." Complete with two quarts of ice cream, one of your...  more »

Hard Kombucha: Could It Be the Spiked Seltzer of Summer 2020?

Fermented foods and low ABV drinks were two of the biggest food trends of the late 2010s. Kombucha, a drink made by fermenting tea and sugar with bacteria and yeast for about seven...  more »

COVID-19 and the Future of Meals

How will we eat in 2025? Changes in consumer behavior, led by millennials and Gen Z, and the influence of technology on our everyday life are impacting the way food and beverage...  more »

10 Opportunity Areas for CPG and Retailers in a COVID-19 World

The COVID-19 pandemic will change society for years to come, with new patterns emerging in areas ranging from how we work to what we eat. While it’s still too early to know the...  more »

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Events

06/22/2020
Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new...

04/09/2020
Webinar: Symrise North America’s Top Flavor Trends for 2020 and Beyond

Trends may be the single most important driver in the food and beverage industry...