Latest Articles

Infographic: Defining Craft Branding in Food and Beverage

You've certainly heard of craft food & beverage, but what does it mean? Increasingly prominent within the food and beverage realm, craft artisanal products are largely sought out...  more »

The Brewer's Dilemma: Are Hard Seltzer and NA a Trend or the Future of the Industry?

Ask any market researcher in 2015 to define the future of craft beer and the answer would have been more beer. Craft brewing was soaring, with brewery numbers overtaking the...  more »

Seasonal & Limited Time Offerings From The Eyes of a Consumer Psychologist

Paul Marsden is a highly experienced consumer psychologist, specializing in the psychology of happiness — the science and practice of improving human well-being. He lectures at the...  more »

Navigating Natural Sweetener Solutions in Beverages

Grocery Shopping Trends 2018 survey from The Food Marketing Institute, Arlington, Va., and The Hartman Group, Bellevue, Wash. To help them make smart choices, shoppers are seeking...  more »

Cool Factor: Can Aguas Frescas Seize Their Moment?

Even as flavored water continues to be among the fastest growing beverage categories in the U.S., aguas frescas haven't quite been able to enjoy the same success, despite repeated...  more »

Wellness World: Six New Functional Drinks for 2019

Functional ingredients and healthy beverages aren't new, but there is often an uptick in 'health and wellness' launches that coincide with the new year and resolution season. The...  more »

How NYC's Mixologists Make Mean 'Mocktails' Without The Booze

As Dry January comes to a close, strong-willed New Yorkers are starting to quit their month-long pursuit for non-alcoholic drinks on menus across New York City. Still, for many...  more »

Adding Bitters to Mocktails Was a Dryuary Revelation

This is is it, everyone. One more week of Dryuary. This time Friday, many of us will be popping champagne or doing Jell-O shots or even just opening a nice Kate Bernot-suggested...  more »

Non-Alcoholic Cocktails Are On The Rise - But Don't Call Them Mocktails

Hours before a New York City craft cocktail spot opens, the bartenders are prepping ingredients for some of their most elaborate drinks. In the end, their spinning, straining and...  more »

'Low And No' To Extreme Craft: The Drink Trends For 2019

Sober millennials mean the alcohol industry has to innovate to tempt consumers to the bar [more...]The latest trends in drink innovation delivered to your email. Subscribe to our...  more »

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03/20/2019
Expo West 2019: Probiotics Are Alive and Thriving; Make Sure Your Dairy Products Deliver

I'm still digesting everything learned at Expo West, and then mix in the...

03/20/2019
Expo West 2019 Recap Pt. 2: Sparkling Water Innovates, Brain Function Rises

In the second part of our Natural Products Expo West coverage, we take a look at...