Latest Articles

The Brands and Trends Shaping The Low- And No-Alcohol Category

While overall alcohol consumption is expected to have declined in 2020 the low- and no-alcohol market is continuing to expand, with consumption expected to grow 31% by 2024,...  more »

Study Shows Why Functional Beverages Should be Targeted at Specific Consumers

Functional beverages are popular, but should not be lumped into a single category, according to a study by Brightfield Group's Evergi platform. Consumers of different functional...  more »

The Biology of Coffee, One of the World’s Most Popular Drinks

You’re reading this with a cup of coffee in your hand, aren’t you? Coffee is the most popular drink in many parts of the world. Americans drink more coffee than soda, juice and tea...  more »

The New Norm for Direct to Consumer Channels

Trend Perspectives by Cynthia Maxwell When you think about some of the positive shopping aspects that resulted from the challenges of 2020 & 2021, curbside delivery and grocery...  more »

The Top Ten Trends Shaping The Adult Beverage Market In 2021

The Covid-19 pandemic has had a far-reaching impact on the adult beverage industry. The closure of many bars and restaurants has meant that home consumption of alcoholic beverages...  more »

[Webinar] North American Top Flavor Trends for 2021

The past year has influenced the future of the food and beverage industry. In response to COVID-19, consumers craved comfort and became hyper aware of their health.Join Symrise...  more »

What Food and Beverage Brands Can Expect in Healthy January

We're taking a look back at the health-based trends we identified last January that still stand true today. January is the month for new beginnings – a time which consumers take...  more »

Road Trips Were the Travel Trend of 2020 Introducing New Food and Snacking

Trend Perspectives by Cynthia Maxwell It's no surprise that the interest in road trips has risen as the result of 2020 events. Whether it was by car, van, or RV, road trips were...  more »

Tracking Beverage Trends

With restaurants and bars closed for months due to the pandemic and recently opened with diminished capacity, more consumers are quenching their thirsts by purchasing...  more »

Top Flavor Trends of the 2020 Winter Holidays

There are fewer things more iconic for winter than the image of sipping hot chocolate by a fire or prepping a dinner table full of spiced treats and piles of holiday cookies. This...  more »

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Events

11/30/2020
[Webinar] Key Opportunities & How to Succeed in a Plant-based World

As consumers steer away from animal products, plant-based alternatives conquer...

10/16/2020
Join Symrise Flavor North America in Celebrating World Food Day 2020

World Food Day is calling for global solidarity to help all populations, and...