Latest Articles

What Food and Beverage Brands Can Expect in Healthy January

We're taking a look back at the health-based trends we identified last January that still stand true today. January is the month for new beginnings – a time which consumers take...  more »

Road Trips Were the Travel Trend of 2020 Introducing New Food and Snacking

Trend Perspectives by Cynthia Maxwell It's no surprise that the interest in road trips has risen as the result of 2020 events. Whether it was by car, van, or RV, road trips were...  more »

Tracking Beverage Trends

With restaurants and bars closed for months due to the pandemic and recently opened with diminished capacity, more consumers are quenching their thirsts by purchasing...  more »

Top Flavor Trends of the 2020 Winter Holidays

There are fewer things more iconic for winter than the image of sipping hot chocolate by a fire or prepping a dinner table full of spiced treats and piles of holiday cookies. This...  more »

Innovation Meets Nostalgia in Winter Holidays Comfort Food

For the better part of 2020, the COVID-19 pandemic has been throwing off everything, including winter holidays and delayed family celebrations together, but that doesn’t mean...  more »

Americans are Drinking More Alcohol in 2020, and a Love of Hard Seltzer is Fueling the Rise

Americans' love of hard seltzer is fueling growth in alcohol sales, a new analysis by IWSR Drinks Market Analysis has found. Overall alcohol sales volumes are expected to rise over...  more »

[Video] Signature Taste Platform Made With The Best of Nature

Today’s consumers look for ‘real, authentic food’ made with the best of nature, carefully sourced and processed, delivering great taste. Under Code of Nature, Symrise Flavor North...  more »

The Influence of Simple and Minimalist Lifestyle on Food and Drink in 2020

Trend Perspectives by Cynthia Maxwell What do simple food and beverage trends look like for 2020/2021? It’s all about “less.” How about this: General Mills just announced the...  more »

Key New Consumer Trends Emerging in Alcohol Industry

Leading data and analytics company GlobalData has identified three new consumer trend as the scale and impact of the global health crisis changes consumer consumption habits and...  more »

How Global Alcohol-Buying Trends Have Changed During the Pandemic

Data and analytics company GlobalData says three new trends are emerging in the alcoholic beverage space as a result of the COVID-19 pandemic: altered social lives, their view of...  more »

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Events

11/30/2020
[Webinar] Key Opportunities & How to Succeed in a Plant-based World

As consumers steer away from animal products, plant-based alternatives conquer...

10/16/2020
Join Symrise Flavor North America in Celebrating World Food Day 2020

World Food Day is calling for global solidarity to help all populations, and...