Latest Articles

Bourbon 101: Classics to the Latest Flavor Innovations

September is National Bourbon Heritage Month, and celebrating this spirit with the distinctly sweet vanilla, caramel, and butterscotch aroma and caramel coloring just as the...  more »

Key New Consumer Trends Emerging in Alcohol Industry

Leading data and analytics company GlobalData has identified three new consumer trend as the scale and impact of the global health crisis changes consumer consumption habits and...  more »

How Global Alcohol-Buying Trends Have Changed During the Pandemic

Data and analytics company GlobalData says three new trends are emerging in the alcoholic beverage space as a result of the COVID-19 pandemic: altered social lives, their view of...  more »

Leveraging Fall Flavors for Successful Sweet and Beverage Limited Time Offers

Fall can be a hectic season, with kids going back to school and many businesses laying the groundwork for the winter holiday rush. Yet despite being busier than summer, many people...  more »

Changing Consumer Beverage Trends

No matter what’s going on in the world, to paraphrase an old saying, people still have to eat — and drink. Paying attention to how beverage trends have been affected by the...  more »

Top Five Beverage Trends for 2020-2021

From the rise of premiumisation to functionality, sustainability and convenience, brands continue to innovate to maintain their popularity in the global beverage market. [more...] more »

A New Style Of Bitters

The use of bitters in classic cocktails dates back decades. Generally, the classic flavor has been different flavors orange. However, nowadays lots of new entries are filling the...  more »

Bar Guide: How to Make a Well-Crafted Mocktail

After over five months of pandemic-related stress, many people’s livers could probably use a break from alcohol. That once meant flavored seltzers, sugary sodas or fruit juices,...  more »

08/31/2020

Good Libations

Tags: Cocktails, Drink Trends, TeaSource: Symrise

Time for Tea to Make Its Way Into Alcoholic Beverages: Part II

Growing consumer demand for tea in its many forms — e.g., bold varieties like Chinese Lapsang, gut-focused kombucha and hard tea as a healthier alcoholic libation — creates...  more »

What's Hitting the Shelves? Olive Leaf Gin, Canned Cocktails, and More

25-Aug-2020 By Rachel Arthur From gin cocktails to alcohol-free craft beer, we take a look at some of the new products launching on shelves around the globe this month. [more...] more »

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Events

06/22/2020
Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new...

04/09/2020
Webinar: Symrise North America’s Top Flavor Trends for 2020 and Beyond

Trends may be the single most important driver in the food and beverage industry...