Latest Articles

Let's Experiment With Beer Floats, Because Why Not?

Beer and ice cream may sound like an odd combination, but the right kind of craft beer with the right kind of ice cream can result in something truly delicious. So, now that the...  more »

Naturally Citrus: A Taste Solution Consumers Can Trust

Key players in the food and beverage industry are faced with a critical consumer challenge: negative perceptions of modern factory food and drink. In light of a health and wellness...  more »

Top Three No-and-Low Beverage Trends for 2020

As consumers’ thirst for zero and low-alcoholic beverages continues to grow, beverage manufacturers are creating innovative, new products that satisfy the market while appealing to...  more »

Hard Seltzer Sales Soar 255% in US Off-trade

For the one-week period ending 6 June, spirits continued to grow well ahead of other alcohol categories with a 30.2% sales increase. Wine increased by 23.8%, while beer, FMB...  more »

Nonalcoholic Drink Trend Shows No Sign of Slowing Down

Sam Thonis opened Brooklyn, N.Y., alcohol-free bar Getaway in 2019 after he discovered his typical socializing in New York City changed when Thonis’ brother became sober. Bars and...  more »

Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new phase of consumerism.Based on extensive research, Symrise Marketing has identified a new wave of...  more »

These 6 Tonic Waters (And 2 Tonic Syrups) Will Elevate Your Summer Cocktails

Consider this: the core principles and the end goal are the same. It’s all about using a combination of learned kitchen techniques (and sometimes, hacks) to create something...  more »

The New Wave of Canned Cocktails

Consumers’ buying habits and consumption of alcohol at home has remained strong throughout the entire pandemic as bars and restaurants have had to temporarily shutter. At the...  more »

Organic RTD Cocktails Challenge Hard Seltzers on US Shelves

US-based Square One Organic Spirits has launched organic-certified ready-to-drink (RTD) cocktails that are aimed at Millenials and Gen Z consumers. The long-time producer of...  more »

Opinion: What Will Cocktails Look Like Post-Coronavirus?

From modernising tiki and disco drinks, to streamlining costs and simplifying methods, Julian de Féral presents what he thinks bars and their drinks will look like post-lockdown....  more »

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Events

06/22/2020
Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new...

04/09/2020
Webinar: Symrise North America’s Top Flavor Trends for 2020 and Beyond

Trends may be the single most important driver in the food and beverage industry...