Latest Articles

Five Beverage Trends We’ll See in 2021: Imbibe’s Predictions

2020 has been defined by coronavirus: which has changed the way we shop, socialize, entertain and more. And it will continue to be the biggest driver of food and beverage trends...  more »

How to Quench Consumers’ Thirst for Flavored Water With New Innovations

Water is essential, but that doesn’t mean it has to be boring. Increasingly, consumers want to drink flavored water, both sparkling and still. In fact, more consumers — especially...  more »

Innovation Meets Nostalgia in Winter Holidays Comfort Food

For the better part of 2020, the COVID-19 pandemic has been throwing off everything, including winter holidays and delayed family celebrations together, but that doesn’t mean...  more »

Americans are Drinking More Alcohol in 2020, and a Love of Hard Seltzer is Fueling the Rise

Americans' love of hard seltzer is fueling growth in alcohol sales, a new analysis by IWSR Drinks Market Analysis has found. Overall alcohol sales volumes are expected to rise over...  more »

Crazy Times Call For Crazy Cocktails

Many of us are swirling from the whirlwind of hurricanes, the pandemic, elections and so much more these days. And recently, some of you have been asking us for cocktails to match...  more »

11/03/2020

Good Libations

Tags: Tea, Drink Trends, CocktailsSource: Forbes

Why Tea Is A Great Secret Cocktail Ingredient

Every craft bar will bank their reputation off their library of homemade syrups. But some of those techniques are within reach of the typical home bartender. [more...] more »

[Video] Southern Revival: The New Flavors of the South

There’s a Culinary Renaissance flourishing below the Mason-Dixon Line, where Chefs and foodies alike are celebrating elevated flavors and global inspirations. Symrise’s Southern...  more »

Global Flavors Travel From Food to Drink

Travel restrictions are keeping consumers close to home, but restaurant menus can temporarily transport diners to exotic destinations. A wide variety of global cuisines are...  more »

Beating the Beverage Buzz: Analyzing Healthy Drink Trends

Healthy drinks are hitting supermarket shelves, sports stores and spa boutiques alike. Marketing companies are spinning out narratives that accentuate what seems like every...  more »

World Beverage Innovation Awards 2020: Finalists Announced

“The World Beverage Innovation Awards truly celebrate some of the most ambitious new products and developments of the year from both new and established brands in the global...  more »

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10/16/2020
Join Symrise Flavor North America in Celebrating World Food Day 2020

World Food Day is calling for global solidarity to help all populations, and...

09/21/2020
Webinar: How to Create Food and Beverage Gen Z Will Crave

Gen Z holds a large stake in the future of the food and beverage industry. Our...