#DrinkTok: How One App Is Influencing What We Sip
Over the past year, TikTok has become so much more than a forum for choreographed dances. Not only has it changed the music industry and given us countless viral food hacks, but,... more »
Latest Articles
4 Key Trends Behind Rising Interest in Mocktails
At the start of COVID lockdown, alcohol sales went through the roof as people stocked up and got ready for lots of time at home away from their favorite bars. As the months went... more »
Hard Alternatives Emerges as Fast-Growing Alcoholic Beverage Segment
Hard seltzer took off in 2020, making up 21 percent of Drizly's beer sales with a year-over-year sales increase of 495 percent. [continued...] more »
The Brands and Trends Shaping The Low- And No-Alcohol Category
While overall alcohol consumption is expected to have declined in 2020 the low- and no-alcohol market is continuing to expand, with consumption expected to grow 31% by 2024,... more »
Taking Clean Label to The Next Level
Nothing artificial, free of allergens and a short statement featuring recognizable ingredients are the attributes that have been the drivers of the clean label trend. But when it... more »
Study Shows Why Functional Beverages Should be Targeted at Specific Consumers
Functional beverages are popular, but should not be lumped into a single category, according to a study by Brightfield Group's Evergi platform. Consumers of different functional... more »
[Mini-Webinar] How Low Can You Go? Bring Premium Hard Seltzer, Low and Non-Alc Spirits to Life
How low can your ABV go? It's time for your beverage brands to tap into the changing industry with great tasting hard seltzer, low ABV or alcohol-free products. Join us on Thursda... more »
Bean Buzz: Is Anaerobic Coffee the Next Big Trend in Coffee?
An essential ingredient for many looking to wake up, stay awake, or just keep moving, coffee is one of those things that many take for granted. And the coffee market is not resting... more »
9 Flavor Trends of 2021 Inspired by Natural Goodness
As consumers look for more holistically healthy options in 2021, they’re turning towards nature. But that doesn’t mean food and beverage brands are limited to bland items. Instead,... more »
3 Cozy Cocktail Recipes from Local Mixologists
Warm cocktails are as much a part of the history of Massachusetts as tea—perhaps even more so. In colonial times, every tavern served a Hot Ale Flip—one of the earliest mixed... more »
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Events
11/30/2020
[Webinar] Key Opportunities & How to Succeed in a Plant-based World
As consumers steer away from animal products, plant-based alternatives conquer...
10/16/2020
Join Symrise Flavor North America in Celebrating World Food Day 2020
World Food Day is calling for global solidarity to help all populations, and...
