Latest Articles

Consumers Starting to Seek More Functional Benefits From Water

Water on its own can be a healthy choice, but consumers are increasingly looking for more than just the basic benefits from H2O. Functional water has been on the rise, with this...  more »

Weight Loss, Relaxation Shaping Beverage Trends

Beverages that promote health and wellness, escapism and value will be in the spotlight next year, according to Imbibe. The Chicago-based beverage development company’s trend...  more »

Top Flavor Trends of the 2020 Winter Holidays

There are fewer things more iconic for winter than the image of sipping hot chocolate by a fire or prepping a dinner table full of spiced treats and piles of holiday cookies. This...  more »

Three Bartenders Recommend Their Favorite Cognac Cocktails

Back in the day (2019), bars used to be safe spaces to experiment with new cocktails. Experienced mixologists would guide us through uncharted territories of premium spirits and...  more »

[Video] Southern Revival: The New Flavors of the South

There’s a Culinary Renaissance flourishing below the Mason-Dixon Line, where Chefs and foodies alike are celebrating elevated flavors and global inspirations. Symrise’s Southern...  more »

[Video] Top Flavor Trends Investigation for 2020

Every year, our Marketing, Sensory and Consumer Insights team takes pride in selecting the most cutting edge flavor trends that are predicted to drive food and beverage for the...  more »

Trendspotting: CBD Sports Beverages

From flavored vodka to French sake, we take a look at some of the new products hitting the shelves around the globe this month. [more...] more »

Infographic: Premium Indulgence and Emotional Discoveries Flavor Trends of 2020

Trends may be the single most important driver in the food and beverage industry and our team takes pride in identifying and analyzing the most compelling information available....  more »

Infographic: Healthy Lifestyle and Natural Goodness Flavor Trends of 2020

Trends may be the single most important driver in the food and beverage industry and our team takes pride in identifying and analyzing the most compelling information available....  more »

Coffee Innovations: Flavors, Textures and International Influence

In celebration of National Coffee Day on September 29, 2020, we're revisiting some of our favorite coffee centric articles. Over the past few years, coffee culture has reached new...  more »

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Events

11/30/2020
[Webinar] Key Opportunities & How to Succeed in a Plant-based World

As consumers steer away from animal products, plant-based alternatives conquer...

10/16/2020
Join Symrise Flavor North America in Celebrating World Food Day 2020

World Food Day is calling for global solidarity to help all populations, and...