Latest Articles

Next-Gen Beverages Offer Better-for-You Benefits, Sensory Appeal

Health and wellness continues to be a catalyst for innovation, but what that term means for consumers is a moving target and is impacted by a multitude of factors such as...  more »

Can Craft Beer Survive the Hard Seltzer Craze?

Sierra Nevada Brewing Co. in Chico, California, is celebrating 40 years in business. If you're somehow not familiar with Sierra Nevada, they are the second-largest craft brewer...  more »

Consumers Demand Nutritious, Zero-proof Beverages

As research and information about health and wellness has become more widely available in the digital age, consumers are being more proactive and purposeful with their food and...  more »

Flavor of the Week: Cynar 'Every Bartender's Bitter Secret Weapon'

Cynar is experiencing a resurgence on cocktail menus as consumer interest in bitter and botanical flavors grows. Made from 13 different herbs and plants, including the main...  more »

Hard Coffee, Hard Kombucha — Experts Say No Beverage Is Safe From Alcohol

Big alcohol brands are following, not leading. And where they are headed is alternative drink categories, many of them “hard” versions of nonalcoholic beverages. Hard seltzer...  more »

New Beverages at the Winter Fancy Food Show

The show features thousands of new launches across food and beverage, championing innovative products and helping expand consumption of specialty foods. Premium UK tea brand...  more »

The Biggest Beverage Trends We Found at the 2020 Winter Fancy Food Show

Each year, the Symrise team heads to the Winter Fancy Food show in San Francisco to check out the year’s latest and upcoming beverage trends from producers all across the country....  more »

Top 12 Trends from the 2020 Winter Fancy Food Show

The 2020 Winter Fancy Food Show (WFFS), January 19th to 21st at San Francisco’s Moscone Center, ushered in a new decade of food and beverage trends via 80,000 specialty products....  more »

Winter Fancy Food Show 2020 Gallery: New and Rebranded Products

The annual beverage trade show cycle kicked off earlier this week in San Francisco with Winter Fancy Food Show 2020, presented by the Specialty Food Association. In this gallery,...  more »

Boozy New Local Collaborations for 2020

Good news for those of us whose Dry January resolutions are already beginning to waver: 2020 brings exciting new booze releases from some of our favorite Texan brewers, distillers,...  more »

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12/24/2019
Happy Holidays from Symrise, We'll See You Next Decade!

Thank you for reading, sharing and supporting In-sight in 2019 - here's to...

10/17/2019
Webinar: 5 Top Southern Flavors Influencing Mainstream Food and Beverage

Southern food and beverage was born from a melting pot of ethnicities, cultures...