Latest Articles

[Video] Top Flavor Trends Investigation for 2020

Every year, our Marketing, Sensory and Consumer Insights team takes pride in selecting the most cutting edge flavor trends that are predicted to drive food and beverage for the...  more »

Trendspotting: CBD Sports Beverages

From flavored vodka to French sake, we take a look at some of the new products hitting the shelves around the globe this month. [more...] more »

Infographic: Premium Indulgence and Emotional Discoveries Flavor Trends of 2020

Trends may be the single most important driver in the food and beverage industry and our team takes pride in identifying and analyzing the most compelling information available....  more »

Infographic: Healthy Lifestyle and Natural Goodness Flavor Trends of 2020

Trends may be the single most important driver in the food and beverage industry and our team takes pride in identifying and analyzing the most compelling information available....  more »

Coffee Innovations: Flavors, Textures and International Influence

In celebration of National Coffee Day on September 29, 2020, we're revisiting some of our favorite coffee centric articles. Over the past few years, coffee culture has reached new...  more »

Leveraging Fall Flavors for Successful Sweet and Beverage Limited Time Offers

Fall can be a hectic season, with kids going back to school and many businesses laying the groundwork for the winter holiday rush. Yet despite being busier than summer, many people...  more »

The Buzz on Honey: Celebrating National Honey Month

As summer turns to fall, pumpkin isn’t the only ingredient making its way into a variety of food and beverage products. Honey is also buzzing, with September being National Honey...  more »

Bar Guide: How to Make a Well-Crafted Mocktail

After over five months of pandemic-related stress, many people’s livers could probably use a break from alcohol. That once meant flavored seltzers, sugary sodas or fruit juices,...  more »

Natural Botanical and Vanilla Extracts for Clean Label Food and Beverage

The demand for naturalness and transparency in the food and beverage marketplace has grown exponentially. In response, Symrise expanded our footprint of natural capabilities in...  more »

A Discussion with Generation Z: Food Trends and Product Purchasing

Trend Perspectives by Cynthia Maxwell Although generations are typically categorized by events rather than arbitrary dates; Gen Z birth years are generally considered to fall...  more »

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Events

10/16/2020
Join Symrise Flavor North America in Celebrating World Food Day 2020

World Food Day is calling for global solidarity to help all populations, and...

09/21/2020
Webinar: How to Create Food and Beverage Gen Z Will Crave

Gen Z holds a large stake in the future of the food and beverage industry. Our...