Latest Articles

Webinar Recording: Mainstream Flavor Trends Surfacing from COVID-19

As we enter a re-opening phase in the face of COVID-19, we also enter a new phase of consumerism.In response to the pandemic, consumers have swiftly adapted their behaviors and...  more »

Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new phase of consumerism.Based on extensive research, Symrise Marketing has identified a new wave of...  more »

COVID-19 and the Future of Meals

How will we eat in 2025? Changes in consumer behavior, led by millennials and Gen Z, and the influence of technology on our everyday life are impacting the way food and beverage...  more »

Top Premium Indulgence Flavors of 2020 and Beyond

Foodie culture storms on, with the love for high-quality, creative food and beverage options as the top interest for so many consumers in North America. Yet as lifestyles change,...  more »

8 Flavor Trends of 2020 That Inspire Emotional Discoveries

A great meal, a tasty snack or a fun drink can take you on an emotional journey far wider than the boundaries of any plate or cup, and consumers are eager to experience everything...  more »

3 Key Health and Wellness Trends For Food and Drink Brands

Trend Perspectives by Cynthia Maxwell   Health and wellness are most likely the first things on our minds lately, and our social media accounts are flooded even more recently with...  more »

COVID-19: Center of the Store Report

The center of the supermarket represents a coming together of two worlds for shoppers: extreme convenience and extreme indulgence. Typically, this is where shoppers will spend the...  more »

Symrise’s North American Top 10 Flavor Trends for 2020 and Beyond

Food and beverage trends emerge from a combination of factors ranging from menu trends to nutrition research to sustainability demand, all of which can combine to drive the food...  more »

Webinar: Symrise North America’s Top Flavor Trends for 2020 and Beyond

Trends may be the single most important driver in the food and beverage industry and the Symrise team takes pride in identifying and analyzing the most compelling information...  more »

Classic Blue Food and Drinks Follow the Lead of Pantone's Color of the Year

Trend Perspectives by Cynthia Maxwell What are the new classic blue food trends this year?When we think of blue foods, most likely blueberries pop to mind. Perhaps because outside...  more »

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Events

06/22/2020
Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new...

04/09/2020
Webinar: Symrise North America’s Top Flavor Trends for 2020 and Beyond

Trends may be the single most important driver in the food and beverage industry...