Latest Articles

Evocore: A Flavor Encapsulation Solution by Symrise

Great taste is the most important repurchase driver within the dynamic food and beverage market. Flavor encapsulation enables your brands to protect great taste with liquid...  more »

Road Trips Were the Travel Trend of 2020 Introducing New Food and Snacking

Trend Perspectives by Cynthia Maxwell It's no surprise that the interest in road trips has risen as the result of 2020 events. Whether it was by car, van, or RV, road trips were...  more »

[Video] The Meaning of Craft Food and Drink for Millennials

Millennials gravitate towards products that communicate a genuine message and offer a sense of discovery. This has resulted in craft-style branding that emulates a sense of...  more »

Five Beverage Trends We’ll See in 2021: Imbibe’s Predictions

2020 has been defined by coronavirus: which has changed the way we shop, socialize, entertain and more. And it will continue to be the biggest driver of food and beverage trends...  more »

Top Flavor Trends of the 2020 Winter Holidays

There are fewer things more iconic for winter than the image of sipping hot chocolate by a fire or prepping a dinner table full of spiced treats and piles of holiday cookies. This...  more »

Innovation Meets Nostalgia in Winter Holidays Comfort Food

For the better part of 2020, the COVID-19 pandemic has been throwing off everything, including winter holidays and delayed family celebrations together, but that doesn’t mean...  more »

[Video] Southern Revival: The New Flavors of the South

There’s a Culinary Renaissance flourishing below the Mason-Dixon Line, where Chefs and foodies alike are celebrating elevated flavors and global inspirations. Symrise’s Southern...  more »

The Next Big Hybrid Foods

More than ever before, creative hybrid foods are emerging and going viral thanks to social media platforms like Instagram and Tik Tok where users are trying to find the next big,...  more »

The Influence of Simple and Minimalist Lifestyle on Food and Drink in 2020

Trend Perspectives by Cynthia Maxwell What do simple food and beverage trends look like for 2020/2021? It’s all about “less.” How about this: General Mills just announced the...  more »

Infographic: Premium Indulgence and Emotional Discoveries Flavor Trends of 2020

Trends may be the single most important driver in the food and beverage industry and our team takes pride in identifying and analyzing the most compelling information available....  more »

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Events

11/30/2020
[Webinar] Key Opportunities & How to Succeed in a Plant-based World

As consumers steer away from animal products, plant-based alternatives conquer...

10/16/2020
Join Symrise Flavor North America in Celebrating World Food Day 2020

World Food Day is calling for global solidarity to help all populations, and...